Nutcase Helmets: Outdoor Fitting Room

 

A tough nut to crack! How do you get people to actually think it is cool to wear a bike helmet. Nutcase Bike Helmets gave the answer with this piece of untraditional activation marketing.

Advertising Agency: Ogilvy, Denmark, Copenhagen
Creative Director: Jakob Staalby
Art Director: Amanda Kruse Larsen
Copywriter: Kenneth Hamann